Building an Annual Fundraising Plan That Raises More Money

Reserve your seat by September 28th!

Monday, October 3, 2016
10:00am – 4:00pm
TwispWorks, Twisp
with Steven Screen

Monday, October 10, 2016
9:00am – 3:00pm
Pybus Public Market, Wenatchee
with Jim Shapiro

Advanced registration is required with a $15 fee that includes lunch. Seating is limited, first come first served. Registration will close when the event reaches capacity or on close of business September 28th, whichever comes first. 

Waiting List: Please email with your name, organization, and contact information to be placed on a waiting list.

Powered by Ask, Thank, Report, Repeat

This workshop that will teach you how to build an annual fundraising plan that will raise more money with your very next donor communication and retain more of your donors so you’ll raise much more money over time.

At the heart of this training is the Ask, Thank, Report, Repeat rhythm developed by Jim Shapiro and Steven Screen from The Better Fundraising Company. This fundraising rhythm increases revenue and deepens the relationship between your organization and your donors.

During the training event you will learn best practices for each step in the rhythm:

  • When to Ask, how often to Ask, and the best ways to Ask.
  • How to Thank your donors in a way that leads to more donations.
  • How to Report in a way that thrills your donors and makes them more likely to give again.
  • Track our performance in order to build an annual plan that’s repeatable (and improvable) each year.

The system is effective because it is based on a clear understanding of what’s really happening when a donor gives a gift, and on studying the fundraising results from hundreds of organizations to see what works and what doesn’t. That’s it.

Topics Covered:

  • Practical tips to help your appeals, e-appeals and events raise more money
  • How to tell stories so that your donors love them and love donating to you
  • The rhythm your communications should follow to meet your donors’ needs
  • What to do next with your major donors

This is not fundraising theory from a professor, or a presentation that makes you feel great but you don’t know what to do when you get back to the office.

Your facilitators are nationally-known experts presenting what’s working and what’s not working in fundraising today, with real life examples and results for you to learn from.

StevenScreenMonday, October 3, TwispWorks, Twisp, 10 – 4 p.m. – Led by Steven Screen

Steven Screen – Steven has 22 years of fundraising experience as a writer, account executive and creative director.  He is co-founder of The Better Fundraising Co.  Steven previously owned and operated UberDirect, an advertising agency specializing in direct-response fundraising.  He is the co-host of the Fundraising Is Beautiful podcast and a past winner of the Direct Mail Package Of the Year award from Fundraising Success magazine. Steven is married and has 3 kids.


Jim Shapiro, Better Fundraising Co.Monday, October 10, Pybus Market, Wenatchee, 9 a.m. – 3 p.m. – Led by Jim Shapiro

Jim is co-founder of The Better Fundraising Co. and has more than 20 years’ experience serving and working in the nonprofit sector. Jim previously owned and operated The EDGE Group, a fundraising-consulting agency that executed numerous successful fundraising campaigns.  He is the former Vice President of Development at CRISTA Ministries.  Jim is married and has 3 kids. He volunteers his time as an advocate for foster-kids and as the Head Football Coach at King’s High School in Seattle.



See Jim and Steven in action as they talk about the importance of reporting back through newsletters.

You can improve your donor newsletter today! from ASK THANK REPORT REPEAT on Vimeo.

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