Website Preparation for Fundraising Campaigns

When fundraising, you’re sending people to your website to hopefully make a donation. But is your your site optimized to improve donation conversions? This session will provide key steps to take with site content, information architecture, and tracking to make sure you get the most out of your campaign.

Learning outcomes:

1. How to set up landing pages to maximize conversions and drive more donations
2. How to write clear, compelling content for the web to get speedy comprehension and interest
3. How to understand what people are doing on your landing pages and what to do with that information.

Who is this webinar for?
Nonprofit professionals and volunteers seeking innovative approaches to enhance campaign results, gain insights into web content creation, and explore data analysis options.

About the presentor
Marcy Rye is a seasoned expert in nonprofit branding, web design, and digital strategy, making her the ideal trainer for organizations looking to maximize their websites for fundraising success. As the founder of Wire Media, LLC, she has spent over a decade helping mission-driven organizations create powerful, accessible, and results-driven websites that engage supporters and drive donations.

Her expertise spans branding, web accessibility, user experience, and visual storytelling, ensuring that nonprofits can effectively connect with their audiences and convert website visitors into long-term donors.

Marcy holds a Bachelor of Arts in Political Science from the University of Wisconsin-Madison and a Master of Fine Arts in Design and Technology from Parsons the New School for Design. When she’s not helping nonprofits build impactful digital strategies, you’ll find her sailing the Pacific Ocean near her home in Marina del Rey, CA.