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Happily Ever After: Telling Your Unique Story As A Nonprofit
Happily Ever After: Telling Your Unique Story as a Nonprofit
Thursday, January 16, 2025
11:00 – 12:30 PM PST
FREE
January Monthly Training
Every day, people are bombarded by 6,000 media and marketing messages. For nonprofits to compete, they must leverage their greatest asset – the power of storytelling. Whether it is a polar bear illustrating the importance of saving the environment or people sharing their lives on Youtube.com, everybody responds to a story. This workshop will share best practices on how you can get your story heard.
This webinar will provide tools, fool-proof strategies, and templates that will equip nonprofits with:
- Learning why storytelling works and how marketers use it effectively
- Equipping nonprofit executives with how to construct your story to make it “stick”
- Sharing how to build a storytelling culture; and
- Evaluating your existing marketing efforts and take them to the next level
Learning Objectives
Participants will be able to:
- Understand the needs for and benefits of recognition and rewards for volunteers
- Learn some techniques for volunteer recognition and ideas for volunteer rewards
- Learn about nominating volunteers for the Governor’s Volunteer Service Award and Key Volunteer of the Year Award
Presenter: Suzanne Smith
Suzanne Smith, MBA, is a coach and consultant for social organizations, helping them enhance their impact and achieve measurable results. With nearly three decades of experience in the social sector, she has developed award-winning programs and initiatives recognized for their innovation. Suzanne earned her MBA from Duke University’s Fuqua School of Business as a CASE scholar and currently teaches as an adjunct professor at The University of Texas at Arlington and SMU.
She authors Social TrendSpotter, a highly regarded blog blending social sector insights with storytelling, and has contributed to publications like Forbes and The Chronicle of Philanthropy. Suzanne’s work has earned her accolades such as the Next Generation Social Entrepreneur Award from the Social Enterprise Alliance. A committed community leader, she has served on numerous boards and commissions in Dallas and supported various nonprofits across North Texas.